Becel Vegan: Plants are the Future

Made with all vegan ingredients, Becel Vegan is a great alternative to butter.
Becel Canada wanted to create two 15-second commercials in English and French to promote their Vegan margarine.

As the producer and visual designer for this project, I was responsible for many aspects of this project including: storyboard creation, voice talent & hand model sourcing and management, studio setup, video editing of the rough cut for Brand, Legal, Advertising Standards Canada approvals, and working with the video editor for the final broadcast-ready version.

This was a very exciting and challenging project and I was grateful for the experience. Ultimately, the final commercials were aired across Canada and used as online advertising.